Description:

Roosevelt Theodore

Teddy Roosevelt 1904 Presidential Election Campaign Lapel Studs and Button

 

Four lapel studs and buttons, ca. 1904, advertising the 1904 reelection campaign of Republican Party incumbent Theodore Roosevelt (1858-1919) and his vice presidential running mate Charles W. Fairbanks (1852-1918). In near fine condition, the smallest measuring .5" diameter, the largest measuring .875" diameter.

 

1. Stud, black lettering against cream ground, reading "1904 Roosevelt Club No 1, U.S.A., Kansas City, Mo." Manufactured by Whitehead & Hoag Co. (Newark, NJ).

 

2. Stud decorated with bas relief of Roosevelt charging up San Juan Hill, emblazoned in raised lettering: "The Rough Riders Brigade, Roosevelt, 1904." Manufactured by Whitehead & Hoag Co. (Newark, NJ). At its peak around the turn-of-the-century, Whitehead & Hoag manufactured over 5,000 novelty items.

 

3. Button, bust portrait photograph of Charles W. Fairbanks, inscribed "Vice President Chas. W. Fairbanks." Produced by the Political Equipment and Manufacturing Co. (New York, NY).

 

4. Stud, dramatic black striped design, with "T.R." initials. Inscribed below: "Allied Printing, Trades Union Council, 232."

 

Theodore Roosevelt had assumed the presidency after the assassination of President William McKinley (1843-1901) in September 1901. Roosevelt was nominated the Republican Party's presidential candidate in 1904, but his preferred running mate was not. Instead, Indiana Senator Charles W. Fairbanks (1852-1918) joined Roosevelt's ticket as vice presidential candidate.

 

Roosevelt / Fairbanks faced off against Democratic Party presidential candidate and New York judge Alton Brooks Parker (1852-1926) and his running mate, West Virginia Senator Henry Gassaway Davis (1823-1916). Parker's allegations that Roosevelt accepted secret corporate campaign donations did not dissuade voters from reelecting Roosevelt, who surged ahead in the polls with his "Square Deal" campaign promises. Roosevelt handily won the election, obtaining 56% of the popular vote and 336 Electoral College votes.

 



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