Description:

Georges Braque Signed Contract for Art Work Involved in Clothing Design

A 1p typed document in English signed by modern French artist Georges Braque (1882-1963) as "G Braque" above his signature in print. Signed in Paris, France on February 22, 1955 on a single leaf of onion skin paper. Also countersigned by one Joseph Forster, an agent for New York City clothier D.B. Fuller & Co., aka Fuller Fabrics. Expected paper folds, wrinkles, and a few chipped edges, else near fine. 7.625" x 9." Provenance: Ex-Noel Goldblatt (ca. 1926-2003) of the famous Goldblatt's Department Store, to a prominent Los Angeles, California collector.

This contract between Georges Braque and Fuller Fabrics outlined the terms as follows, in part: "It is understood that you will receive $1000 (350.00 francs) upon signing the contract attached hereto, and a royalty of 3% of the gross total of yards sold bearing your designs…"

In 1953, in response to criticism that there wasn't enough high art in women's fashion, an American clothing executive named Dan Fuller made a sales pitch to five of Europe's most revered modern artists: Pablo Picasso, Marc Chagall, Joan Miró, Fernand Léger, and Raoul Dufy (technically to Dufy's widow, representing the artist's estate.) President of D.B. Fuller & Co., Fuller wanted to incorporate visually appealing motifs from the artists' artwork into inexpensive women's sportswear, so that ladies could consume "fine art by the yard." The artists' designs--such as Picasso's "Fish" or Léger's "Parade Sauvage"--were meticulously roller-printed onto fabrics then styled into women's couture by fashion designers like Claire McCardell. The Fuller Fabrics Modern Masters series launched with a robust publicity campaign which included a museum exhibit, film, and magazine articles, in 1955. It was so successful that Georges Braque and Paul Klee were invited to join in a second round of clothing collaborations.

This item comes with a Certificate from John Reznikoff, a premier authenticator for both major 3rd party authentication services, PSA and JSA (James Spence Authentications), as well as numerous auction houses.

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September 29, 2021 10:30 AM EDT
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University Archives

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Bid Increments
From: To: Increments:
$0 $99 $10
$100 $299 $20
$300 $499 $25
$500 $999 $50
$1,000 $1,999 $100
$2,000 $2,999 $200
$3,000 $4,999 $250
$5,000 $9,999 $500
$10,000 $19,999 $1,000
$20,000 $49,999 $2,500
$50,000 + $5,000