Description:

Edison Thomas 1847 - 1931 Thomas Edison, phonograph inventor, pioneers cross-selling to increase sales of records, as well as equal treatment of woman in the workplace

2 page typed letter, 8.5" x 11", on letterhead stating "From the Laboratory of Thomas Edison, Orange, N.J." Light toning with small staple holes in upper left corner. Signed "Thos A Edison" on second page. Includes a handwritten note to his son Charles of "Charles I am sending this out separately to each jobbers traveller .." signed with his initials. Light toning with small staple holes in upper left lightly creased corners, else near fine.


Edison writes a note at the top of the letter to his son, Charles, who was then running Edison Records essentially copying him on a memo he was to send out to all the jobbers.

A wonderful concept letter discussing how to greatly increase sales via the innovative concept of cross-selling, and how to train and motivate staff accordingly. An additional note, possibly in Charles Edison's hand, at top right reads: "Please return to Meadowbrooks."

In part:

"Dear Mr.

You will have noticed in Report No.60, the report of Emrick, the traveler of the Denver Jobber, that the Dealer, Crew, Beggs & Co., has a record girl who has developed from a mere clerk into a saleswoman, and has taught us that 95 per cent of all dealers are just clerks and not salesman./If all dealers conducted their Record business like this girl does, it would almost double record sales.....You can used a little diplomacy and get nearly every clerk or record girl sold on his idea by saying "Why just a clerk? Why don't you advance yourself of that designation to that or a real salesman or sales-lady and make yourself valuable and probably get an advance in salary? In any event, you will be more appreciated and give your brain a chance to develop".

A wonderful letter showing the inventive, multi-faceted business mind of Thomas Edison

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June 14, 2017 10:30 AM EDT
Wilton, CT, US

University Archives

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