Aviation

Fabulous Aviation Archive Record to Argentina



Army Aviators Set Flight Record from Newark to Argentina Sponsored by Ad Agency

 

[AVIATION.] Archive, 1930.  All items with attached mounting corners.

 

This small archive contains items related to a record-breaking flight from New York to Buenos Aires, Argentina, sponsored by the Foreign Advertising & Service Bureau of New York. It includes:

·         Maurice Pereles, Typed Letter Signed, to the Editor, April 7, 1930, with attached news release. 2 pp., 8.5" x 11"

·         Black and white photograph of Pereles, plane, and pilots White and McMullen, ca. February 1930. 1 p., 8" x 10.125"

·         Mat of photograph above for newspaper publication, ca. February 1930. 1 p., 6.5" x 5"

·         Fitchburg Sentinel (Massachusetts), February 8, 1930. 2 pp., 18" x 22" With stamp, “This is to Certify that this Paper has made the Record Flight, New York to South America, in the plane of the Foreign Advertising & Service Bureau,” signed by John W. White in Buenos Aires.

 

Excerpts

Letter

“We are enclosing herewith, as a souvenir, a certified page of your publication carried by Lieutenants White and McMullen, U.S. Army Air Crops in their record-breaking flight, New York to Buenos Aires, Argentina. This flight was dedicated to the important papers of the world and was sponsored by the Foreign Advertising & Service Bureau of New York.”

 

News Release

“This issue of our paper carried by Lieutenants White and McMullen on their record-breaking flight from New York to Buenos Aires, Argentina, was returned to us today after having made the 7,000 mile trip. A new record of 5 days and 5 hours. Our paper, certified in the Buenos Aires offices of the Foreign Advertising & Service Bureau of New York, sponsors of this event, accompanied the fliers as a souvenir of the flight which was dedicated to the important papers of the world.”

 

“Lieutenants White and McMullen shattered all existing records between New York and Buenos Aires and intermediate points. From Newark Airport to Miami, Florida, the fliers reduced the flying time three hours. For the first time in the history of aviation, a land plane conquered the treacherous air currents of the Caribbean. All along the route, from Miami to Panama to Santiago, Chile to Buenos Aires, new flying records made this trip unique in the history of aviation.”

 

Historical Background

Aviation captured the public imagination after World War I, as aviators attempted and accomplished numerous challenging flights. From the first flight around the world by two planes in 1924 to Charles A. Lindbergh’s non-stop solo flight across the Atlantic Ocean in 1927 to Amelia Earhart’s first solo flight across the Atlantic by a woman in 1932, the period was filled with aviation firsts.

 

The Foreign Advertising & Service Bureau of New York was founded in 1903 and is the oldest United States advertising agency that operated exclusively in the international field. To promote their business, the Bureau sponsored the flight to enhance communications and advertising opportunities between North and South America. President Maurice Pereles had the pilots take along front pages of many newspapers to encourage widespread coverage of the flight.

 

After postponing for a day due to bad weather, Lieutenants Will W. White (1900-1976) and Clements McMullen (1892-1959) of the U.S. Army Air Corps left from Newark on February 14, 1930, for their flight in a single-engine Lockheed-Vega airplane. They refueled in Miami and Panama and arrived in Lima, Peru, on February 17. They reached Buenos Aires just after 3:00 p.m. on February 19, having traveled 6,870 miles at an average speed of 130 miles per hour. The pilots returned to Newark on an ocean liner.

 

 



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Item: 65718

Price: $1,200.00
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